We're Cool with That

We're Cool with That
Written by Robin Basham
Wednesday, 25 April 2012 13:25
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Ten Thousand Global Rank Drop and Still On Top The World

Google's New Algorithm Horrifies Most SEO - EnterpriseGRC Freefall 10K Global Rank, 2K US, and We're Cool With That

A lot of attention has been paid to Google's promised Panda 3 changes to their search algorithm.  Their emphasis in reducing over optimized SEO sites is intended to separate the less reputable methods for raising google ranking from those that earn their rank through content.  Another important factor is the desire to customize site returns based in location.  The need for an effective webspam optimization algorithm is long overdue.  Certainly, the winners from this recent change will favor Google's paying customers and hurt notorious spammers.  Unfortunately, this clean sweep is likely to impact a lot of medium and small players who earned their place simply through perseverance and content.

To quote Search Engine Round Table "Google's head of search spam, Matt Cutts, announced as a side note during his panel at SXSW that Google is releasing an algorithm update specifically to target sites over doing their SEO.  Matt Cutts said this is Google's attempt to "level the playing field" between webmasters that build quality content versus webmasters who are just really aggressive SEOs.

Matt Cutts "In the next few days, we’re launching an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines. We’ve always targeted webspam in our rankings, and this algorithm represents another improvement in our efforts to reduce webspam and promote high quality content. While we can't divulge specific signals because we don't want to give people a way to game our search results and worsen the experience for users, our advice for webmasters is to focus on creating high quality sites that create a good user experience and employ white hat SEO methods instead of engaging in aggressive webspam tactics."  (found at http://www.webmasterworld.com/google/4444830.htm)

But we're okay. We never used an SEO tool and our rank is based in content. In fact, we landed in third place behind Thomas Reuters (13.1 Billion) and IBM OpenPages (boasting an 11 billion dollar investment in analytics alone). We're cool with that. We can be third.

With that said, over the period of 4/21 to 4/25 EnterpriseGRC Solutions, Inc.® domain, http://enterprisegrc.com experienced what many small business websites were feeling, a free fall drop. There's a lot of writing about this including a claim that Panda 3 has been devastating to businesses around the globe.  http://www.squidoo.com/google-panda-update-changes-to-seo-in-2012 CNET provides detail analysis of the impact this latest release had on over 2000 websites. http://news.cnet.com/8301-31921_3-20054797-281.html

Our chronicle of Crazy Traffic Stats and Open Kimono SEO Madness has been to show our readers how content, relevant keywords and resistance to advertising scam temptation can generate a valueable web community. All in all, we landed back in the 30K US rank and in the 170K world. The changes in algorithm mainly affected RSS feeds, which clearly don't reflect reality in numbers (see CRAP™ Counterfeit Reader Access Performance: http://enterprisegrc.com/index.php?option=com_content&view=article&id=130:acta&catid=1:latest-news&Itemid=50)   The associated content that caused us to rate what we regard as an unfair rise in rank, was probably feedcat. We noted that the feeder dropped reports from thousands of readers to perhaps a few dozen. RSS is a useful feature, especially to global readers. Exploiting RSS is not.

Part of our strategy is to show our readers where to find great stuff. We use a process in Joomla called a wrapper. This allows us to show content to a reader without moving it from its home. This method is also allowing the content owner to retain their own reading traffic. When the organic content is changed or taken down, we just have an update or a blank space. It's a more fair way to promote our collegues and avoids mis-representing anyone's copyright. That said, EnterpriseGRC Solutions® still pays to be a sponsor for organizations such as ISACA®.  We associate with consent.  We have never accepted payment from anyone we promote.

EnterpriseGRC Solutions Alexa World and US Score on 4/24/2012

In spite of the overall drop of 10K in world rank, our statistics for search on the topic of the site "Enterprise GRC" is still amazingly strong.

Search analytics for enterprise grc

Our core brand, dating back to 2003 "Facilitated Compliance Management" includes some very generic language, but is ranked second behind Yahoo in search engine rank.

Facilitated Compliance Management FCM

More important is that the world knows what we care most about, Cloud, GRC and Green

EnterpriseGRC is Cloud, GRC and Green

There's no hiding that our favorite overall GRC platform is Archer. So we compared our terms with their search results.

Archer in Alexa 4/24/2012

Even though traffic ranks have been leveled by the new Google Search algorhythm, we checked our position using http://www.seocentro.com/tools/search-engines/keyword-position.html

SEO Centro

World Rank on Keyword enterprisegrc

We also checked rank for "Enterprise GRC", our absolute two favorite words in the whole wide world.

World Rank for Enterprise GRC

We're also very pleased that the world understands that EnterpriseGRC Solutions isn't about any single product. We are entirely about Strategy. Ranking 7th in search placement, and in the company of SAS, ITGRC Forum (we love them) and Search Compliance at Techtarget, we think our 10K freefall was absolutely fine.

Boom, we've clearly landed.


Enterprise GRC Strategy

Were cool with that.


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