Another Great Example of a Web Cookie Tracking Policy

This website has posted often about avoiding advertisers due to the need for advertiser tracking cookies.  It's a real dilemma, because advertising is a source of revenue, and frankly, writers have to eat.  Additionally, EnterpriseGRC Solutions considers world news as an important source of risk information, so we frequently read from sites that use advertiser and tracking cookies.  It can't be avoided, so therefore, it's something we manage.

One such resource is   Their news writers really appeal to our interests, but I (website owner) was not sure if I wanted to be in a web environment that had so many blinking advertisements.  Fortunately, their privacy policy opened right up.  It was so fair, well crafted and helpful, that I am posting this as an example to our readers.  Note that the information is authentic, useful and clear.

A note about tracking cookies

Some of the advertisers and Web analytics firms used on this site may place “tracking cookies” on your computer. We are telling you about them right upfront, and we want you to know how to get rid of these tracking cookies if you like.

Tracking cookies are small text files that can tell such companies what you are doing online, even though they usually don’t record your name or other personally identifiable information. These cookies are used by these companies to try and match ads to a user’s interests. They are used all over the Web, but in most cases, their presence is only disclosed deep inside privacy policies.

We want you to know how to get rid of these tracking cookies if you like. Here are links to pages where you can manage the cookies set by some of the third parties that help us deliver online advertising:

If you would like more information about this practice or to opt-out of having this information used by third-party ad servers that are part of the Network Advertising Initiative to provide targeted ads, please visit: [Note, that when I clicked on the link, I couldn't view it without accepting a cookie.  It was still worth it.]

We’d prefer a totally opt-in system, but, as far as we know, the ad industry doesn’t have a practical one as of now.

[Here's where I would differ from AllThingsD.  I don't want to promote a product to my readers.  I removed the links, but I'm still quoting the content.]

If you want to clean out all tracking cookies from all your Web sites, here are links where you can download three programs that can clean out tracking cookies:


You can also change the preferences or settings in your Web browser to control cookies. In some cases, you can choose to accept cookies from the primary site, but block them from third parties. In others, you can block cookies from specific advertisers, or clear out all cookies.

Not all cookies are tracking cookies. Like most other Web sites, ours may place cookies on your computer, in addition to any placed by advertisers. But ours aren’t “tracking cookies.” They merely do things like save your registration information, if you choose to register. They do not tell us what you do or where you go online.

This policy is available at  by Walt & Kara