Power Costs - It’s Not Just The Data Center

  • U.S. Department of Energy reports commercial electricity costs increased 24% since 2000 and this trend will continue.
  • Data center power utilization doubled since 2000 (according to a 2007 report released by the U.S. Environmental Protection Agency) and accounts for 1.5% of all U.S. electricity consumption.
  • The EPA projected data center power consumption doubling by 2011 resulting in $7.4 billion annual national electric costs for servers and data centers.
  • Hey, It’s 2022 – So “Are We There Yet?”
  • Smart 2020: Enabling The Low Carbon Economy In The Information Age

Smart 2020: Enabling the low carbon economy in the information age: US Addendum, Published November 18, 2008

  • U.S. carbon emissions today total 6 billion tons, will reach 6.4 billion tons by 2020. The Intergovernmental Panel on Climate Change (IPCC) called for greenhouse gas emissions reduction of 60-80% below 2000 levels by 2050 to avoid significant environmental damage. 
  • The information and communications technology (ICT) industry can enable a large portion of that reduction. Altogether, ICT enabled solutions could cut annual CO2 emissions in the U.S. by 13–22 percent from business-as-usual projections for 2020. This translates to gross energy and fuel savings of $140-240 billion dollars.
  • This report focuses on four areas: A smart electrical grid, more efficient road transportation, smart buildings and travel substitution, such as virtual meetings. It also offers the federal government suggestions for utilizing the full potential of ICT to battle climate change, such as monetizing carbon and encouraging the widespread adoption of broadband.
  • Domains of Excellence in Data Center Management are Established in Most Major High-Tech Organizations
  • THE NETAPP COMMITMENT
  • Runaway power consumption in the data center is an issue that storage vendors simply must address. At
  • NetApp, we take this responsibility seriously and we will continue to devote our resources and talents to the development of data management and storage technologies that will help you overcome the challenges that power consumption realities pose to your success.
  • In our ongoing efforts to simplify data management, we will continue to reduce infrastructure complexity and cost and provide you the flexibility you need to stay competitive and meet your business challenges.
  • By focusing on data management and storage efficiency, not only can your organization realize substantial cost savings, you can do so while contributing to the health of our planet.
  • Customer Data Centers Will Do More with Less
  • Moving Beyond Power, Cooling & Space

NetApp will likely continue to push for metrics through standards development organizations such as SNIA, OASIS, and ANSI that evolve common green criteria for their specific appliances.

Earning a recognized rating that marks NetApp's FAS Array as both EPA qualified AND better product than EMC, HP, IBM, Hitachi, or Dell is the obvious path ahead.

“Making Green IT a Reality; Customer Perspectives on the Impact of Storage Vendor Decisions on Power, Cooling, & Space in Enterprise Data Centers”,  December 2007 by Oliver Wyman, demonstrated that NetApp moves its customers and its operations in a constructive and green direction. 

Innovation, Compliance, and Convergence Aside, The Best Product at the Lowest Price Wins. Green Product Offsets drive down TCO

  • Compliance with Laws & Regulations

New Laws Bring…

  • New Guidance and Standards
  • New Incentives and Markets
  • New Risks
  • New Opportunities
  • New Law Breakers
  • Green Is No Longer Optional Spending – It's Within Primary Spending

This package is the first crucial step in a concerted effort to create and save 3 to 4 million jobs, jumpstart our economy, and begin the process of transforming it for the 21st century with $275 billion in economic recovery tax cuts and $550 billion in thoughtful and carefully targeted priority investments with unprecedented accountability measures built-in.

  • The package contains targeted efforts in:
  • Clean, Efficient, American Energy
  • Transforming our Economy with Science and Technology
  • Modernizing Roads, Bridges, Transit and Waterways
  • Education for the 21st Century
  • Tax Cuts to Make Work Pay and Create Jobs
  • Lowering Healthcare Costs
  • Helping Workers Hurt by the Economy
  • Saving Public Sector Jobs and Protect Vital Services

Existing Laws - Environmental Protection

  • Atomic Energy Act (AEA) AEA in U.S.C.
  • Clean Air Act (CAA) CAA in U.S.C.
  • Clean Water Act (CWA)(original title: Federal Water Pollution Control Amendments of 1972)
  • Comprehensive Environmental Response, Compensation and Liability Act (CERCLA, or Superfund)
  • Emergency Planning and Community Right-to-Know Act (EPCRA)
  • Endangered Species Act (ESA)
  • Energy Policy Act Energy Policy Act
  • Federal Food, Drug, and Cosmetic Act (FFDCA)
  • Federal Insecticide, Fungicide, and Rodenticide Act (FIFRA)
  • Federal Water Pollution Control Amendments
  • Marine Protection, Research, and Sanctuaries Act (MPRSA, also known as the Ocean Dumping Act)
  • EPA's Marine Protection, Research, and Sanctuaries Act Home Page
  • National Environmental Policy Act (NEPA)
  • National Technology Transfer and Advancement Act (NTTAA)
  • Nuclear Waste Policy Act (NWPA)
  • Occupational Safety and Health (OSHA)
  • Ocean Dumping Act
  • See Marine Protection, Research, and Sanctuaries Act
  • Oil Pollution Act (OPA)
  • Pollution Prevention Act (PPA)
  • Resource Conservation and Recovery Act (RCRA)
  • Safe Drinking Water Act (SDWA)
  • Comprehensive Environmental Response, Compensation and Liability Act
  • Superfund Amendments and Reauthorization Act (SARA)
  • Toxic Substances Control Act (TSCA)

United States Law Requirements at EPA
Enforcement and Compliance Targets

  • Transparency to Stakeholders
  • Federal Spending toward Economic Stabilization trends heavily to issues affecting our environment, especially inefficient distribution of energy-efficient enabling technologies.
  • Oversight Hearing: Understanding the Changing Climate System and the Role of Climate Research | House Committee on Appropriations
  • Clean, Efficient, American Energy: To put people back to work today and reduce our dependence on foreign oil tomorrow, we will strengthen efforts directed at doubling renewable energy production and renovate public buildings to make them more energy-efficient.
  • $32 billion to transform the nation’s energy transmission, distribution, and production systems by allowing for a smarter and better grid and focusing investment in renewable technology.
  • $16 billion to repair public housing and make key energy efficiency retrofits.
  • $6 billion to weatherize modest-income homes.
  • Transform our Economy with Science and Technology: We need to put scientists to work looking for the next great discovery, creating jobs in cutting-edge technologies, and making smart investments that will help businesses in every community succeed in a global economy. For every dollar invested in broadband, the economy sees a ten-fold return on that investment.
  • $10 billion for science facilities, research, and instrumentation.
  • $6 billion to expand broadband internet access so businesses in rural and other underserved areas can link up to the global economy.
  • Market awareness of reduction in Green House Gas emissions has dramatically increased. The capacity to measure, monitor, set business-appropriate goals, and then meet them, is now critical to enterprise steering.
  • Money Allocated for Green Spending
  • World Resource Institute, “Switching to Green”, published October 2006, provides simple guidelines for the accounting and process in buying Green Power.
  • Public and Private company accounting will be scrutinized for the use of Federal funds and the achievement of Renewable Energy Credits (REC’s).
  • High Tech Needs to Follow the Climate Leaders Goal-Setting Process
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